The Walking Dead Is First Cable Series to Beat Every Show of Fall Broadcast Season In Adult 18-49 Rating
AMC’s The Walking Dead is the first cable series in television history to reign as the biggest show of the Fall season among Adult 18-49 rating, beating all broadcast and cable entertainment series including The Voice, Modern Family, X Factor, Two and a Half Men, The Big Bang Theory and Grey’s Anatomy. Last night, the 9PM premiere of The Walking Dead‘s Midseason Finale delivered 10.5 million viewers. The series encored at 10PM and then again at midnight, delivering an additional 3.6 million and 1.1 million viewers respectively, totaling 15.2 million viewers for the night. With Live plus 7, The Walking Dead adds another 3.4 million viewers a week on average. The Walking Dead Season 3 to date reigns as the number one ad supported drama series in basic cable history among total viewers, adults 18-49, adults 25-54, adults 18-34, men 18-49, men 25-54 and men 18-34. AMC resumes the final eight episodes of The Walking Dead Season 3 on Sun., Feb. 10 at 9/8c.
In addition, the Season 3 Midseason Finale of Talking Dead at 11PM attracted 2.2 million viewers. The live after show, hosted by Chris Hardwick, expands to a one-hour program on Sun., Feb. 10 at 10/9c immediately following The Walking Dead. Embassy Row’s Michael Davies and Jen Patton serve as executive producers and Brandon Monk is co-executive producer.
Source: Nielsen. Live+SD. M-Sa 8P-11P/Su 7P-11P. The Walking Dead Finale 12/2/12; Season 3A 10/14-12/2/12. 12/13 Fall Season to Date (11/29/12) vs. Previous Fall Seasons To Date Broadcast & Cable. 9/13/93-12/2/12, Broadcast and Ad Supported Cable, Trackage Level Data. US RTG A18-49. Excluding Sports. Qual Avail Upon Request.
“Representing both the studio and the network as AMC does on this project, I speak for so many when I say ‘thank you’ and congratulations to everyone involved,” said Charlie Collier, AMC’s president. “The records that The Walking Dead shattered today represent an enormous achievement of which we are so proud.”
Key Nielsen Highlights for the Midseason Finale of The Walking Dead:
• 9pm: 6.5 HH rating, +44% vs. Season 2 Midseason Finale
• 9pm: 10.5 million viewers, +58% vs. Season 2 Midseason Finale
• 9pm: 6.9 million Adults 18-49, +54% vs. Season 2 Midseason Finale
• 9pm: 6.0 million Adults 25-54, +52 vs. Season 2 Midseason Finale
• 9pm, 10pm and midnight encores: Grossed to 15.2 million viewers
Key Nielsen Highlights for the Midseason Finale of Talking Dead:
• 11pm: 1.5 HH rating with 2.2 million viewers, +67%/+110% vs. Season 1 Midseason Finale
• 11pm: 1.5 million Adults 18-49, +111% vs. Season 1 Midseason Finale
• 11pm: 1.5 million Adults 25-54, +117% vs. Season 1 Midseason Finale
Hailed by EW “The greatest thriller ever produced for television,” The Walking Dead currently has over 12 and a half million likes on Facebook. The Walking Dead is cable’s most mentioned show according to Trendrr.tv, out-ranking WWE’s Monday Night Raw on USA and ESPN’s Monday Night Football each week. The series ranks 1st each week vs. all cable. Last week, The Walking Dead ranked No. 1 on television’s Top Social TV Charts. Talking Dead ranked No. 11. The Walking Dead also reins No. 1 for the week for Cable’s Top 20 weekly ranking by General Sentiment.
For the past two years, The Walking Dead has received the Emmy® Award for Outstanding Prosthetic Makeup (2011/2012). Based on the comic book series written by Robert Kirkman, The Walking Dead tells the story of the months and years that follow the zombie apocalypse. It follows a group of survivors, led by police officer Rick Grimes, who travel in search of a safe and secure home.