A second look at what Marvel's cooking up for this summer should push all those hyped-up opinions of Edward Norton straight to the side. The Hulk himself is front and center in the brand new trailer, blossoming more elaborately than ever before our eyes into the rage-filled green machine we all know and love.

This new trailer lays out the origins of the rivalry between Norton and Tim Roth's character as well. Call me old-fashioned, but as much fun as it is to watch steroidal monsters beat the crap out of each other, it's much more satisfying to know why they're beating the crap out of each other.

Looking forward to more rubbery green CGI than Hulk can shake a stick (or a car door) at when The Hulk opens on June 13th.

Prepare for a bold new vision... of the past. Land of the Lost's highly anticipated movie adaptation may give the whole series a face-lift, but the creepy Sleestaks will remain surprisingly intact, as you can see in this image from USA Today.

By opting to show a familiar, if unlovable, face from the show's heyday, instead of a bunch of cheap, sleek CGI uglies, director Brad Silberling (Lemony Snicket) shows he really does have his finger on fans' pulses. "There is a sense of humor that I loved from the original show that can only come from an actor trying to negotiate the suit," he said. "If it became CG, they'd be too perfect. For the Sleestak to remain in people's memories, it tells you that it was about who was in the suit."

Perhaps a film-sized budget will make for an enhanced Sleestak presence; on the original Land of the Lost, only three creature costumes were made, which put dire limitations on the show's portrayal of Sleestak culture.

This Friday, Iron Man hits theaters. Chances are you've seen at least a poster and a commercial for the flick. There's also a good chance that you've probably seen multiple trailers, read stories about the movie online, and perhaps, viewed some promotional scenes.

Maybe you've even go so far as to watch all the promotional scenes, look at the hundreds of stills available online, buy the game, buy the novelization, and build yourself a suit of home-made Iron Man armor.

The question though, is, at what point is there too much marketing for a film? There's a lot of attention being paid to Iron Man's box office results this weekend, and for good reason.

Continue reading "Will Iron Man's Marketing Campaign Cause a Snakes on a Plane Backlash?" »