Movies Need to Aim at Many Body Parts, Not Just Brains
What do Jeffery Katzenberg (CEO of Dreamworks Animation) coming out with Bee movie, Oren Koules and Mark Burg (producers of Saw IV), and Stormy Daniels (adult film star in Operation Desert Stormy) have in common?
They connect first with audiences viscerally - Katzenberg through the heart, Koules and Burg through the gut, and Stormy at the groin.
All of them are in the emotional transportation business, where hits are born. The reason so many films don't connect with audiences is that they often aim at our head; more often these movies are flops. Leave journalism to journalists. If filmmakers want to get through to their audiences' minds, that's best realized by hitting the other body parts first.
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J. Katzenberg has forgotten that Disney himself refused to use major stars for the voices of animated characters due to the perceptual confusion that results. For example, he cast completely unknown Adriana Caselotti as the singing voice of Snow White at a time when Judy Garland and even more popular Deanna Durbin who single handedly kept Universal afloat, were extremely popular.
I agree with Disney.
Raul daSilva
author
THE WORLD OF ANIMATION
National Book Festival prizewinner