AMC announced the slate of agencies and brands that will be featured in the second season of the network’s unscripted series The Pitch. The series chronicles advertising agencies as they prepare campaigns to try and win a major new piece of business. The Pitch first premiered on AMC in April 2012 and earned a Critics’ Choice nomination for Best Reality Series – Competition. The Pitch is executive produced by Eli Holzman, Stephen Lambert, Aaron Saidman, and Domini Hofmann for All3Media America (Undercover Boss). Season 2 consists of eight one-hour episodes and is premiering Thu., Aug. 15 at 10/9c.
Brands to be featured in season two include: 1-800-Flowers, Bliss, College Hunks Hauling Junk, Fuller Brush Company, Gibson Guitar Corporation, Little Caesars, SquareTrade and Tommy Bahama.
Agencies to be featured in season two include: Daniel Burton Dean (Nashville, TN), Fletcher Rowley (Nashville, TN), Powell Creative (Nashville, TN), breensmith Advertising (Atlanta, GA), Innerspin (Los Angeles, CA), MC2 (Los Angeles, CA), COR (Santa Monica, CA), Neuron Syndicate (Santa Monica, CA), Central Coast (Chicago, IL), Commonground (Chicago, IL), The Monogram Group (Chicago, IL), Bee-line Communications (Chicago, IL), Mischievious Studios (Hollywood, CA), Heavenspot (Glendale, CA), OneX (Culver City, CA) and Pasadena Advertising (Pasadena, CA).
“All3Media did a beautiful job capturing the true intensity of the essence of The Pitch. We wanted a show that used the advertising business as a prism to explore just how hard it is to come up with a good creative idea, and, once you have it, how hard it is to sell it. All3 took that concept and brought it to the next level. We have great brands and agencies participating in season two who are contributing compelling and captivating stories,” said Joel Stillerman, AMC’s EVP of Original Programming, Production and Digital Content.
“The first season of The Pitch captured an authentic look into the world of advertising and the intense competitive pressure that characterizes the modern American workplace. We are thrilled to have the privilege of collaborating with the exceptional team at AMC on what will be another beautifully made season,” said Eli Holzman, President of All3Media America and Executive Producer on The Pitch.
The Pitch probes the incredible lengths, intense stakes and tight deadlines advertising agencies encounter when they take aim at a new piece of business. Each episode follows two creative shops as they prepare campaigns to try and win over the brand. A real competition, major stakes and an incredible ticking clock are all elements of this docu-style series.
AMC’s Joel Stillerman, Executive Vice President of Original Programming, Production and Digital Content, Mary Conlon, Vice President of Non-Scripted Original Programming and Ari Mark, Director of Non-Scripted Original Programming, oversee development and production for the series.