This week, the Los Angeles Times praises The Pitch, and Patch talks to JDRF about rebranding itself by being on the series. Read on for more:

• The Los Angeles Times praises The Pitch, noting, "This reality show captures the drama behind today's ad game and transcends the cliches while doing it."

• Patch speaks with JDRF about using The Pitch as a way to rebrand itself: "JDRF so rarely gets exposure on TV, and we have a whole hour."

• The New York Times reports on an ad that one of the agencies will run in Episode 6.

• Austin360 talks to Scott Brown of FKM, Episode 3's winner, who "expects all that exposure on one of cable's most-watched networks will lead to more new accounts."