The Pitch

The Pitch Behind The Pitch – See the Ideas and the Art Created to Promote AMC’s New Series

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AMC’s new series The Pitch takes viewers behind the scenes of America’s most creative ad agencies as they develop strategic campaigns for career-changing clients. But how do you craft an ad campaign for a show about crafting ad campaigns? According to AMC’s EVP of Marketing Linda Schupack, you need to come up with artwork that conveys “a sense of real-life competition, high-stakes and personal drama.” Getting there isn’t easy! What follows are some of the campaigns pitched by Empire Design which led to AMC’s truly distinctive key art for The Pitch.

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The Pitch airs Sunday at 11/10c on AMC.

Filed under: The Pitch

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