Rapper 50 Cent, best-known for chart-topping hits like “In Da Club.” “Candy Shop” and “P.I.M.P.,” is further laying the groundwork for a career in film with the upcoming release of his directorial debut, Before I Self Destruct.
The 90-minute movie, written, directed and starring 50 Cent (nee Curtis Jackson), is a gritty inner-city tale about a supermarket clerk named Clarence (Jackson) who turns to a life of crime to support his younger brother after their mother is murdered. The story is somewhat similar to Get Rich or Die Tryin’ — the 2005 movie directed by Jim Sheridan loosely based on 50 Cent’s life. Get Rich or Die Tryin’ (also the name of his 2003 major-label debut album) marked 50 Cent’s feature film acting debut alongside Terrence Howard, Viola Davis and Joy Bryant.
Instead of opening in theaters, Before I Self Destruct will
be released on DVD as part of the packaging for 50 Cent’s new album of
the same name. “Times are hard,” he stated in an Interscope Records
press release. “Everyone is trying to make the most of what they have.
I want to give my fans something extra for their hard earned dollars.
They’ll get a free bonus when they pick up the album.”
Also included in a limited-edition deluxe version of his Before I Self Destruct album will be a second DVD, Two Turntables and a Microphone: The Life and Death of Jam Master Jay
– a documentary executive produced by 50 Cent about the late Run-DMC
member. Jam Master Jay was a mentor to 50 Cent and gave him his first
big music break in the late 1990s.
Before I Self Destruct, the movie, is another step forward in 50 Cent’s burgeoning film career. After starring in Get Rich or Die Tryin’, he shared the screen with Oscar winners Robert De Niro and Al Pacino in 2008′s Righteous Kill. This year he was in several movies, including Streets of Blood — a straight-to-DVD release with Val Kilmer, Dylan McDermott and Sharon Stone.
Next year 50 Cent will star with Chace Crawford and Kiefer Sutherland in Joel Schumacher’s Twelve, and then with Mickey Rourke, Jason Statham and Ray Liotta in 13 (no relation to Twelve). 50 Cent also has a lead role in The Ski Mask Way — an upcoming adaptation of the 2007 novel he co-wrote with author Kevin Elliott.
Before I Self Destruct, the movie and album, will be released on Nov. 23.