Mad Men Season 2: The Evolution of an Ad Campaign

Linda Schupack (Senior Vice President of Marketing, AMC): For this year's ad campaign, we wanted to give people a sense of Don Draper and his world and to present Mad Men as distinctive, cinematic, beautiful, and complex. We decided to place Don in Grand Central both for its iconic stature and as a transition between worlds: Work and home, the familiar and the new. And, because Don continues to wrestle with issues of secrets, identity and change, we wanted to place Don amidst a blurred almost chaotic crowd. But he stands still, in high relief.