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Everyone lift your glasses, please, and let us toast the launch of Sterling Cooper Draper Price! Throughout this season, we've seen a similarity between Don's Home and his Work. Everyone pretends that things are prospering, but the reality is that they're falling apart. No one was at their very best. No one was motivated. No one was happy. No one had what they really wanted. No one was allowed to be themselves. Everyone was merely an extension of someone else, trying to be what another wanted them to be. Yes, even Don, who was trying to be what he thought Betty wanted at home, and what SC wanted him to be at work.
It is only at the end that Don realizes that the power to have what he really wants rests with him. And what he wants most of all is to be himself. Gathering others who want the same, he creates a new family. And in doing this, he finally understands Betty and what she's after, and can let her go in search of that same thing. A new family, one where she can be herself and be her best.
They both have to start over, start fresh. Painful as that is, even if it means great losses and hardships.
So here's to Sterling Cooper Draper Price. May we see them in '64 harmonizing and hitting it big like that other Fab Four who are about to hit American Shores. And may they all find what it is they really want.