Where will S4 start? It is tempting to believe that it will pick up right where we left off in Episode 313, but somehow I think that's unlikely. Here are a few predictions I'll offer:

- We'll move forward in time, but not so far forward as to lose the early 1960s look and feel of the show. Perhaps 12-24 months after the point where Episode 313 left us. Moving forward in this way will allow MM to resolve a number of threads (see below) without the viewers having to see the nuts and bolts.
- DD will be divorced. He won't be in a relationship with anyone and that will allow him to be a serial womanizer without guilt.
- The SCDP agency will be up and running and successful. Not like SC, but smaller and growing.
- Sal will have joined the agency. As another post suggested, Sal will also be divorced and starting to explore his sexuality.
- With the social turmoil of the later 1960s just over the horizon, we'll see Peggy moving towards being a bra-burning women's liberation advocate and Pete will be a proto-hippy,

What are your thoughts?

Too difficult to predict and I'm not paid to do it. I leave it to Matt Weiner and his staff who are raking in the bucks to entertain us.

Sla cannot return to SCDP because of one little, or maybe, large thing: American Tobacco. American Tobacco equals Mr. Garner, Jr. the man who wanted Sal fired in the first place. I agree that SCDP needs an art director, American Tobacco represents $23M to the upstart company, and that is a lot of money. No, Sal will not be back anytime soon unless Roger can smooth things over with Garner, and good luck on that!

Here are my thoughts for Season 4:

- I think the time frame will be rather close. Maybe the same year. They are now in a small office and out of the hotel. They are holding their own.

- Sal "made nice" with Lee Garner Jr. of American Tobacco, so he is back as Art Director.

- Peggy is a powerhouse now. Clients love here.

- "Big Red" is back and strong as ever.

- Don and Betty are still going through the divorce.

- Henry starts showing some of his dark side. Betty starts showing Henry her dark side. About the end of next season, Henry will be in an accident, thus, gone forever.

- Don, really wrestles about what to do. One day he wants to go back, but the next day he is enjoying life. Some old girlfriend will come back into his life.

That is it for now.

Interesting article with Matt Weiner on the finale at http://www.slashfilm.com/2009/11/10/matthew-weiner-talks-mad-men-finale-an-update-on-his-film-you-are-here-plus-thoughts-on-season-three/#disqus_thread

Excerpt:

In the only post-finale chat he’s conducted thus far, Matthew Weiner shared with Jace Lacob at The Daily Beast that the marriage between Don Draper aka Dick Whitman and Betty Draper aka Betts aka “Whore” is toast in his eyes. Sure, this may seem like a given following Betty’s “I’m off to Reno” divorce scene in Sunday’s ep, but as critic Alan Sepinwall pointed out before Weiner’s interview: the planned divorce does not cancel out a reconciliation down the road or sooner. Moreover, Weiner’s affinity for the actress who plays Betty, January Jones, is often reiterated in the press. One has to wonder the extent to which Jones’s involvement will be reduced next season per the creative decision; also, may so much focus and emphasis on Jones’s character this season (resulting in countless mag covers) partially be due to the fading exposure of Betty in future seasons? Just an idea. Well, regarding the marriage itself, Weiner doesn’t hesitate to clarify…

It’s so unambiguous to me that this marriage is over, but the audience seems to cling to the idea that they should be together because we want to believe in those things. The marriage was not good. It was built on a lie and the lie was exposed. …I do believe when he says his mother was a 22-year-old prostitute that Betty is looking at something that is very far from what she had planned for herself…

Here's the link to The Daily Beast article: http://www.thedailybeast.com/blogs-and-stories/2009-11-09/mad-men-laid-bare/

I can say with 1000% certainty there will be lots of smoking, drinking, screwing, back-stabbing and angst.

Yes, Auburn Annie, I read that article. I was in the camp that was praying for a reconciliation between Don and Betty, but Weiner makes it clear that that's not going to happen.

I wonder if January Jones wanted to get out of Mad Men to pursue other opportunities? They could just have easily gone in the other direction of Don and Betty getting closer and really learning to love each other (in my opinion). I am heartbroken because I loved Don and Betty as a couple, and I'm in the minority of Betty-supporters who find her character interesting. I really wanted to see her growth and development as the 60's progress. It seems unlikely that we will have that opportunity if her character is no longer germane to the story of Don Draper.

I'll miss Betty, and I'll miss the Drapers as a couple. Can't wait to see Don's new bachelor pad. Won't that be a revolving door?

How do you say success at SCDP, HILTON!

Terrific show, brilliantly captures the late '50's-early '60's zeitgeist. Here are predictions for season 4:

Roger will get divorced once again. Roger and Joan will get back together.

Betty comes to hate Henry who ends up in a scandal regarding the political campaign.

Don will become the star of the new agency with more Carousel-type pitches that wow the clients. He has a bachelor pad and continues his bad behavior. Don receives overtures about a national come back political campaign. Pete likes the idea.

Sal makes an appearance involving a Stonewall-type episode from 1969.

Peggy and Joan begin reading books by Betty Freidan and Germaine Greer.

There is a season 5.

My Predictions:

Sal is NOT coming back. EVER!! If we see him again, he's over at McCann.

Don will win back the Madison Square Garden account AND the Hilton account, doubling the revenue at SCDP and causing the need for additional staff. I think we'll see Allison over at SCDP next season. She was the best secretary Don ever had... he won't leave her behind. And Joan can't do everything --- she's a manager, they still need secretaries.

As for Betty, Don, Peggy, Joan, Roger, etc.... I leave those juicy storylines to the writing team.

Sal will have his own agency for commercial art, and these new video/film format. SCDP can contract out work to him, so we get to see Sal interacting with SCDP staff but not actually working there.

Freddy Rumsen will return, if only briefly. Maybe he landed at McCann. If he didn't, Ken may have.

Greg will die, not in Veitnam as everyone is suggesting, but in a much more pedestrian way, in a car accident, or run over by a drunk driver (but please, NOT Freddy or Duck - way too much soap opera.)

I would like to see Anna again, this time in New York, and have Don introduce her to the kids, somehow. I see Don fumbling for an explanation, trying not to get into the Dick-becomes-Don business, and Anna explaining it matter-of-factly, which is accepted by an indifferent "huh" by Bobby and a more-questioning eventual acceptance by Sally.

Betty and Henry marry which results in a delicate dance of "what to do with the kids" since Henry spends much of his time on business in Albany. Eventally Betty moves to Albany with Gene and leaves Sally and Bobby with Don, who sells the Ossining home and moves the older two kids into a new apartment in the city with him.

Sorry for the typos above - 3 hours' sleep last night, daughter's wedding in 2 weeks, I am a blithering idiot at this point.

There is a subplot involving a political campaign in season 4. Between a Rockefelleresque Gov. in Albany and/or a Nixonian comeback effort, MadMen has plenty of options. Pete and Peggy would be attuned to various civil rights issues as well.

There is a subplot involving a political campaign in season 4. Between a Rockefelleresque Gov. in Albany and/or a Nixonian comeback effort, MadMen has plenty of options. Pete and Peggy would be attuned to various civil rights issues as well.

There is a subplot involving a political campaign in season 4. Between a Rockefelleresque Gov. in Albany and/or a Nixonian comeback effort, MadMen has plenty of options. Pete and Peggy would be attuned to various civil rights issues as well.

I also think Joan's husband will be killed- possibly in basic training (someone shoots his eye out with a BB gun). Joan will look great in black.

Jane divorces Roger because he works too much and she is left with his mother who moves in because her dementia makes her unable to live alone. Jane goes crazy being called 'Mona' all the time.

Roger and Joan get engaged.

Betty marries Henry but ends up divorcing him too. She realizes Henry gave her bad advice about not getting any money from Don. She is penniless and becomes a high price call girl. The irony is Don's kids will also be a prostitute's children.

It’s tough to predict what will happen because it’s at the whim of Matt Weiner. What went on already we can talk about. The future we can only guess about. I saw what Weiner said about “this marriage is over.” I am amazed. If she’s gone from Don’s life, either by divorce or pure absence, the show is dead. Don as a gay bachelor is just like a million other guys. How interested are we to see the next one he picks up if there’s no Betty at home to be cheated and no danger in being found out? If he marries a grown woman, she’ll put up with is cheating for maybe one episode. If he gets another young girl, knocks her up and puts her in the same position as Betty was, are we really interested in seeing that all over again? As to the office, 3:13 was interesting because of the dramatic slickness of screwing the Englishmen. But how much interest do we have in ad agencies? Not much. So that’s my prediction, assuming Weiner didn’t lie to Daily Beast, viewership at the end of Season 4, maybe half a million demented people. Unless Betty does marry Henry or somebody and Don starts bopping her on the side.

BETTY in SEASON 4:
I predict Betty will continue to be an important part of Mad Men in Season 4. Although the show is “about” the advertising industry in the 60’s, I believe advertising is just the framework used to demonstrate the seismic changes in Middle Class society that occurred during that decade and to show its effects on a variety of people, dependent on their personalities and backgrounds.

Betty (played with great skill by January Jones) is the classic unhappy college-educated suburban housewife of that era with “the problem that has no name,” the target audience for the advertising industry described so well in “The Feminine Mystique” by Betty Friedan in 1963. During the first three seasons Betty has grown from a totally neurotic housewife trapped in Suburbia with no one to relate to meaningfully (Don is a cipher to her, Francine is a gossip, her psychiatrist is nothing more than a spy for Don). In Season 3 she has become a woman who is learning to stand up for herself, a woman who has come to understand that she is still sexually attractive and capable of a tender relationship with a mature man after ten years of being treated as a possession and an object by Don.

And the “elephant in the room” is the $500,000 Don received in the buyout and has kept secret from Betty, half of which should be hers (by our contemporary laws)! What will happen when she and Henry find out about that money?

Whether Betty will personally blossom in a more mature relationship with Henry in Season 4 remains to be seen. Will Betty overcome her need for a protective father figure to become a true marital partner and a strong individual of the 60’s (with or without Henry) — or is she destined to make the same mistakes again and remain unhappy. She represents that question for countless 60's housewives as the culture shifted … that is why I believe she will continue to be an active and important part of the series in Season 4.

Right on ~~ I like that story line for S4 alot, but I would also like to "predict" that DD being set "free" will not have the same wanderlust for being a cheater. He had Betty as an anchor and store front for his version of marriage. Being that DD has no cave to retreat to, he will be forced to be real and to deal in a real relationship honestly if he ever hopes to heal from his very dysfunctional past. Ironically, Betty became Don's shrink by unmasking him. Betty tore off the phoney mask Don was perpetrating so well or was he? DD will now have to become who he is in the evolution of the two people he was. I believe in S4, DD will be a much more appealing and actually more sought after person in becoming more authentic. Most of us like a redemptive character who has caged their ugly old ways (but not rhrown away the key) and present a new person to show up on an old or new scene.

Peggy wants to be taken care of. She is going for a sugar daddy in S4. She wants that good life of being a career woman but having the persona of being a social acceptable wife. She will live the life of future women - wanting it all and why not!? Pete will soar in his career and he will remain with his wife, BUT Peggy and Pete's child will border into their lives and this is what will be juicy!!!

Sal, because he is still in bondage and turmoil as a Roman Catholic Italian will remaim married but have outrageous sex sessions with men on the down low. Well, at least while his mother is still alive.

Right on ~~ I like that story line for S4 alot, but I would also like to "predict" that DD being set "free" will not have the same wanderlust for being a cheater. He had Betty as an anchor and store front for his version of marriage. Being that DD has no cave to retreat to, he will be forced to be real and to deal in a real relationship honestly if he ever hopes to heal from his very dysfunctional past. Ironically, Betty became Don's shrink and now he has to do his own work after she torn the mask off of his game! DD will be a much more appealing and actually more sought after person. Most of us like a redemptive character who has caged their ugly old ways (but not rhrown away the key) and have a new person show up on an old or new scene.

Peggy wants to be taken care of. She is going for a sugar daddy in S4. Pete will soar and he will remain with his wife, BUT Peggy and Pete's child will border into their lives and this is what will be juicy!!!

Sal, because he is still in bondage and turmoil as a roman catholic Italian will remaim married but have outrageous sex sessions with men on the down low.

Alright - as a total junkie to this show, here's what I see / would like to see happening

1 ) Betty and Henry will be exposed as a political MESS for the upcoming election, resulting in Betty feeling more self pity for herself, true to her character. Henry will prove to be a smooth talking politician, and will promise her the world and then not deliver. She will try to be a Jackie Kennedy type, as she has shown political interest since day 1 of the show, but will fall short due to her own self pity.

2 ) Midge from Season 1 was an illustrator, and will be hired as an art director or production artist for the new SCDP. She and Don won't be romantically involved, but their relationship will mirror that of Joan and Roger, creating a friendly sexual tension in the office. Again, this shows a different take on the traditional roles of men and women, and Don might even feel some competition from this women.

3 ) Peggy will be found out for seeing Duck, and Pete, which will come to question her loyalty to Don, after he begged her to come to SCDP. Her skills as a copyrighter will be tested, as once she is found out, she will be accused of using sex to get ahead. She will have to prove her worth.

4 ) Joan's relationship with her husband will come into play as she becomes more involved in her career and less in wanting to be a doctor's wife. Her role at SCDP will be far more than just an office manager, and as she has shown from her time in the TV department, she is capable of being a career women. Her struggle with her husband will reflect changing roles for women in their careers in the 1960's.

5 ) Don will spend time trying to reinvent himself, dealing with that of the generation gap. He will find competition from the old team of Ken Cosgrove and Paul Kinsey, whom he left at Sterling Cooper, who will move to Grey with Duck. A generation gap will show, those who learned from Don when he was the best will now be competition to him.

6 ) Conrad Hilton will continue to babble about the moon...

Alright - as a total junkie to this show, here's what I see / would like to see happening

1 ) Betty and Henry will be exposed as a political MESS for the upcoming election, resulting in Betty feeling more self pity for herself, true to her character. Henry will prove to be a smooth talking politician, and will promise her the world and then not deliver. She will try to be a Jackie Kennedy type, as she has shown political interest since day 1 of the show, but will fall short due to her own self pity.

2 ) Midge from Season 1 was an illustrator, and will be hired as an art director or production artist for the new SCDP. She and Don won't be romantically involved, but their relationship will mirror that of Joan and Roger, creating a friendly sexual tension in the office. Again, this shows a different take on the traditional roles of men and women, and Don might even feel some competition from this women.

3 ) Peggy will be found out for seeing Duck, and Pete, which will come to question her loyalty to Don, after he begged her to come to SCDP. Her skills as a copyrighter will be tested, as once she is found out, she will be accused of using sex to get ahead. She will have to prove her worth.

4 ) Joan's relationship with her husband will come into play as she becomes more involved in her career and less in wanting to be a doctor's wife. Her role at SCDP will be far more than just an office manager, and as she has shown from her time in the TV department, she is capable of being a career women. Her struggle with her husband will reflect changing roles for women in their careers in the 1960's.

5 ) Don will spend time trying to reinvent himself, dealing with that of the generation gap. He will find competition from the old team of Ken Cosgrove and Paul Kinsey, whom he left at Sterling Cooper, who will move to Grey with Duck. A generation gap will show, those who learned from Don when he was the best will now be competition to him.

6 ) Conrad Hilton will continue to babble about the moon...

In season 3 Betty and Don Draper walk into Hilton's Rome Hotel, dressed to the "nines." They are beautiful and smart; they are the dream couple. That's why women watch the show.

Weiner would be smart to keep Betty in the show, married to Don. Without Betty, Don would be boring, sleeping around from one woman to another. That kind of 'musical beds' storyline ruined Gossip Girl.

Keep Don and Betty together and move Betty and family to Manhattan with Don to help with his business, entertain clients, and fight off women who want to be her.

If Betty goes, so do I.

A lot of people I know have suggested that, like Tone and Carm, Don and Betts will get back together. I don't think so. Don's life moves in one direction: forward. In that 'magnanimous' phone call at the end of the last episode, Don was cutting his losses, not only with regard to Betts but likely their children, too. Look at how easy it was for him to write-off his brother. Old family's broke? Get a new one. He's done it before.

Wiener was right to say that the marriage was founded on a lie, but it wasn't just Don's lie. I wonder if Don will ever find out what Grandpa Gene did to his daughter? The old chicken-hawk obviously did the same to Betts, which explains a lot about her. I feel like I'm the only one on this board who picked up on all the heavy-handed hints that were dropped over the past three seasons. Betts' Mainline pedigree is at least as sordid as Don's.

Perhaps Betts' little whine/wine problem will announce itself and Henry will dump her. Baby Gene? Fetal Alcohol Syndrome.

Betts won't go away: she'll stick around like a bad case of the clap. Wiener says he's obsessed with the transient nature of beauty, and he may explore this with the fall of Betts. Her new marriage will fail or the old coot will die (so creepy the way he touched her gravid womb). Don of course will have moved on, and knowing his secret she'll attempt to blackmail him. Something tells me she may end up being a 'party girl' like her old roommate. Be hysterical if she turned out to be the 'date' Pete arranged for one of the clients!

Joan's jerk of a husband will buy it in Nam.

I hope we've seen the end of Paul Kinsey. Don't get me wrong: it's fun to have a truly annoying buffoon like that around, but after three seasons the joke's getting stale. A new buffoon, please! Maybe have him resurface two seasons down the line working for Nixon.

I agree with Danny S that Pete will Tune In Turn On and Drop Out. Who else will ride the Magic Bus?

Here's a wild one: conspicuous homophobe Ken has an affair with Kurt. They get busted at the Stonewall. Can't take being outed and kills himself. Very ironic considering Sal's mad crush on him.

Roger gets tired of his child-bride real fast. He either 'makes a grand gesture' and goes back to Mona or gets together with Red.

Henry is going to have to end his plans for a relationship with Betty, when Betty's children are exposed as being of Jewish heritage (after a full blown investigation by Henry's anti-Semitic handlers, all in the name of protecting the political party, of course ) Henry's true character will hit Betty between the eyes. Betty was truly touched by Don's tragic childhood and the contrast between Don and Henry will be a revelation to Betty. When some of the ad agencies realize that Betty is no longer "property of Don Draper" Betty is going to be quickly snatched up and made spokesperson for a number of the hotest ad campaigns in the country. Betty will no longer have to live in her fantasy world, her life is going to be full of celebrity glitter and fame. Even Don is going to be stunned by her transformation. There will be plenty of beautiful Betty moments this season.

"Betty's children are exposed as being of Jewish heritage"??? Please explain how you came to that conclusion.

Just as last season's Mad Men had an important recurring role for the real life hotel magnate Conrad Hilton, I predict this season will feature Governor Rockefeller. The writers went out of their way to make Henry Francis a top aide to Rockefeller, and I'm sure they're going to milk that fact for all it's worth.

During his lifetime, Nelson Rockefeller was known as a notorious womanizer who had many affairs often with office staffers, aides, and the wives of his friends. Rockefeller actually had to withdraw from the 1964 US presidential race because he had recently divorced his wife and married Happy Murphy, a staff member and wife of his close friend. Rockefeller also had a long term affair with another aide, Joan Braden, whose husband Tom Braden wrote a book about his family which inspired the hit 1970s TV show, Eight is Enough. In 1979, at the aga of 70, Nelson Rockefeller died in the bed of another office staffer, his 25 year old mistress, Meagan Marshack.

I would be very surprised if Rockefeller and Betty didn't have a brief fling. First, Betty is already having second thoughts about her marriage to Henry. Second, she's been pursued by a famous man before, the comedian and TV star Jimmy Barrett. Although she turned Barrett down, Rockefeller is far more powerful, better looking and from one of the richest families in the world. The more I think about it, the more certain I am that when Rocky and Betty meet, sparks will fly -- they simply will not be able to resist each other.

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