Fiftytwo... I too picked up on Silent Spring right away.... thought it was a lovely little Weiner touch. In many ways it was certainly one of the foundation pillars for the nascent "green movement" which I remember very well. Lots of people thought we were crazy in the later 60s when we re-cycled, used gray water, etc. It took 40 years for that hope/those ideas to manifest in the mainstream, but they did. Progress is made....but it is just so very very slow...ah... c'est la vie.

Fifty-two,
The nod to “Silent Spring” by the committee woman passed by quite quickly, didn’t it?

The Ogilvy book was also mentioned in an earlier episode, “The Arrangements.” Don and Pete are having dinner with Horace Cooke, Jr., wealthy son of an SC client. He wants to spend a lot of money promoting Jai Alai. “Ho-Ho” mentions that he “…got the galleys of this book by Ogilvy ….learned a lot about advertising.” Don responds, “Why aren’t you having dinner with Ogilvy? Ho-Ho says, “Campbell talked me out of it.”

I don't think they named the book until last night, Suzette. I wonder if Roger felt that Ogilvy was giving away trade secrets? Or was he just jealous that he hadn't published his own memoirs first?

Brilliant. It was only a matter of time before the writers of MM name-checked David Ogilvy. I recall back in Season 2 how similar Duck Phillips resembled Ogilvy from the era. I'm sure that was no coincidence...
I have yet to read read "Confessions.." but I did read his second book, "Ogilvy on Advertising," which is a very good study of the business (up until 1983 of course)

DDB, Ogilvy, Grey, all that's left is Leo Burnett.

Peggy mentioned Conrad Hilton's book when talking to Pete. I believe it was "Be My Guest" and published sometime in the 50s. Supposedly, a copy was placed in every room of the Hilton hotels, but that would be an awful lot of copies....wonder if that part is actually true?