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Need a quote!

Don Draper says in an episode something about if you put the word "new" in front of something people will buy it. Does anyone know that exact quote or a clip of it would even be better!!!! THANKS!!!

Posted by amydwhite
October 6, 2008 9:23am

Comments

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By 60'schild on October 6, 2008 4:35 PM

Hi amydwhite! Do you mean like the "new and improved" ad gimmick?

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By Clayton Neuman on October 7, 2008 10:52 AM

Hi amydwhite,

That was in the season 1 finale, The Wheel. When pitching his Carousel idea to Kodak Don says, "Teddy told me the most important idea in advertising is 'new.' It creates an itch. You simply put your product in there as a kind of calamine lotion. But he also talked about a deeper bod to a product. Nostalgia. It's delicate but potent. Switch it on."

You can see the rest of his speech, along with pictures from the slideshow here:

http://blogs.amctv.com/mad_men_carousel_photo_gallery/

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By amydwhite on October 8, 2008 11:51 AM

THANK YOU SOOOO MUCH!!!