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The Advertising Age Timeline and Volkswagen

I have been reading through old issues of Advertising Age recently. There's a very good timeline of milestones which mirrors the story arc of MM in regards to Sterling Cooper's client roster and Volkswagen (THINK SMALL) in particular. I can't help but wonder about Don and Company in contrast to someone like Jerry Della Femina. Do any of you who worked in Advtsg in the 60s have a take on this? These characters continually refer to McCann Erickson and Doyle,Dane Bernbach and of course we know Duck is a McCann throw away. Without naming names wouldn't it be great to know who's who?

Posted by Hey Paula!
September 30, 2008 7:23am

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By pattypoo on September 30, 2008 3:09 PM

What do you want to know, exactly? I don't think any of the three is modeled on Jerry. I think they are entirely original. As is Jerry! But they do refer to actual ad men by name, in addition to naming agencies, as you suggest.

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By boop on September 30, 2008 5:56 PM

Olgivly and Mather. Young and Rubicam?
J. Walter Thompson.
Dolye Dane Bernbach,
DelaFamina Trav-a-Something (sorry I am drawing a blank)
Leo Burnette, and Grey Advertising.
Those are the guys I courted as a freelance artist.

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By boop on September 30, 2008 5:58 PM

Ohhh And Benton and Bowles.
Wells Rich and Green

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By Hey Paula! on September 30, 2008 7:05 PM

Patty and Boop - what about Travisano? Did you guys work with Jerry and his team? Were the drunk fests going on from dawn till dusk? How did these guys stay conscious? Who were the girls? AND who was the first black guy? Did you know him. What was it like. Just pill your guts and let us in on your incredible firsthand insights, pleeeeeeese?

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By grinandbearit on October 1, 2008 1:17 AM

I thought Duck came from Y & R, and Betty did the Coke ads for McCann. Confirmation please.

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By Hey Paula! on October 1, 2008 7:31 PM

Grin - you may be right. But Duck makes many references to McCann and how he'd be a #5 over there if not for Don's acceptance of him. As for those Coke ads, I truly cannot recall the agency. Was it McCann? Betty was just a dopey pawn in that transaction with her crinolines and hoop skirts.