I remember an ad like this one, circa 1970:

The ad would show a frazzled type housewife standing in front of a sink piled high with dishes, kids running amok in the background. The product it was for? Some antidepressant.

What about the downright sexist ads? The ones that "blame" the wife for being "not so fresh." How much more chattel-ish does it get than that?

Hi Dry Manhattan! Great post...I agree with your take on the ad game.
Ads sometimes imply that if you use this product you will be happy, more popular, perfect, etc.

I think of the line in "Satisfaction" by the Stones:
"I'm watching my TV and some man comes on and tells me how white my shirts should be, but he can't be a man cuz he doesn't smoke the same cigarettes as me."

Still true today, well except for the cigs.!!

I read the book, "Subliminal Seduction" in college, and in addition to the more lurid chapters about hidden messages in print and some TV ads (like "F- me" embedded in the cheek of a model in a liquor ad), was this chapter about Cosmopolitan Magazine. The entire magazine is set up to sell cosmetics and other consumer products to the women who read it. The book described how the magazine put stories in the magazine about "independent career women living the good life" and juxtaposed them with ads that deliberately sent the message that the women who read the magazine will never be those women in the stories, they are ugly, fat and stupid, they will be alone their whole lives, they need to find a man, etc.

Yes, all--your posts are soooo true...they teach in college Advertising courses that you first create the need (people don't know they need"it" until you inform them they do) then fill the need you have created in their minds with whatever "it" is YOU have decided they must have!

Sorry, Dry Manhattan, but we did NOT all drive a little tipsy once or twice in the 60s, 70s, and 80s for some.... Some of us never did.

....are you new here? or an old friend in disguise?

just checking.....

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