The Fine Art of Marketing Mad Men Season 4

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Mad Men fans undoubtedly remember last year's Season 3 poster found Don Draper up to his knees in water. Troubles were clearly on the rise. This season, the signature shot finds Don in an empty office, with nothing around but a rotary phone and a view. "The image is meant to suggest the idea of new beginnings," says Linda Schupack, Senior Vice President of Marketing at AMC.

What you might not realize, however, is that this iconic shot comes from an actual photograph. Why not just photo shop Don into the new world? Schupack explains, "The show is about authenticity and attention to details. It was very important for us to place Don in a real place and see how he commands that space. A photoshopped image might not have had the same power."

As to the man behind the camera, Frank Ockenfels has shot the past three seasons of Mad Men's advertising campaigns. "He is a big fan of the series and understand the nuances of the characters," says Schupack. "He knows how to capture the essence of Don Draper's character." And that's not an easy task.

To see what possibilities await Don Draper this year, tune into the premiere, this Sun., Jul. 25 @ 10PM | 9C.

Filed under: Press & Related Links


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