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Q&A - Helen Klein Ross, Shorty Award Winner for @BettyDraper
Following in the footsteps of Carri Bugbee who won a Shorty Award last year for tweeting as Peggy Olson, Helen Klein Ross has picked up a Shorty Award this year for tweeting as Betty Draper. For this exclusive interview, Ross kindly put her daily trips to the '60s aside to talk about her success as @BettyDraper. All answers are 140 characters or less...of course.
Q: What made you want to start tweeting as Betty Draper when your background (as a female copywriter) sounds more like Peggy's?
A: Before I was a real life Peggy Olson, I was Sally Draper growing up in suburban 60s. Loved the idea of giving voice to housewives of the era
Q: How often do you tweet?
A: I try for at least once a day. Hardest part of a Twitter presence isn't setting it up but keeping it up. As companies are learning.
Q: Does writing for Betty transport you to the Mad Men era?
A: Actually, it's made me focus on brand opportunities today which I'll be talking about next week at SXSW with @Roger_Sterling aka @bissell.
Q: How do you keep completely in character as Betty?
A: I watch shows with a laptop and record bits of dialogue in a file that also contains character insights from this blog and Basket of Kisses.
Q: You currently have over 24,000 followers. When did the Twitter account get its greatest influx of new followers?
A: It's a steady build but follow-ship increases during hosted twitter events like parties and the tweaser we did the nite of Season 3 premiere
Q: Do you know Carri Bugbee, last year's winner for @PeggyOlson?
A: Yes, Carri and I began talking by phone when Mad Men on Twitter first became a phenomenon.
Q: Other than meeting Grover, what was the best part of the Shorty Awards?
A: Getting to chat with so many innovative tweeters. Had fun sitting between @FrankAdman and @ComcastBonnie. We joked we sat in the lucky row.
Q: Why do you think you won in the Innovative category?
A: I give a '60s character a social life today where she engages with fans between episodes/seasons. Betty has a blog and Linked In, too.












Helen Kelin Ross, you are the reason i sign on to my twitter account!!!!! i love, love, love, betty's tweets - love the tongue and cheek and love that your tweets mimic January's speaking rhythm - it's as if i can picture her actually announcing that she is cutting the cheese ball! did i mention that i love your tweets??
bravaah HKR
Cory, thanks for taking time for this, and for the fun questions. Which I loved having to answer in 140 appropriate characters ;)
@j9mac Appreciate your comment. And your generous read! Funny, I put tweets out there day after day never knowing who (if anyone!) is reading them. I do try to keep @BettyDraper's voice consistent with the brilliant brooding pre-conscious character conceived by Matt Weiner and his team.
Will you be at SXSW next week by chance? If so, come by a panel called "Rules of Brand Fiction from Twittering Madmen." I'm hosting it with @Roger_Sterling (aka @Bissell). We're thinking of making the session interactive by serving Mad Men martinis. Now, off to crack open my Betty Crocker cookbook to see what Betts is making for dinner ;)
HKR - thanks for the invitation - sounds like it will be a fun time - unfortunatley i will be in NJ "carla- free" caring for my three little ones. please enjoy those martinis and come back to the MM boards and let us know how it went!
ha ha - it's unfortunate that i cannot spell unfortunately - must start previewing
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She does an amazing job on the show. She is definitely one of my favorites to watch. Keep up the good work. California Real Estate Lawyers
I will now follow you Ross for your short but interesting tweets.
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Helen Klein Ross deserves the award and I love the story of Helen, it's a big success of yours.
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congrats to you ms Helen Klein Ross, u deserve that award and wishing you all the best and more awards to come. :)
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congrats to you ms Helen Klein Ross, u deserve that award and wishing you all the best and more awards to come. :)
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congrats to you ms Helen Klein Ross, u deserve that award and wishing you all the best and more awards to come. :)
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congrats to you ms Helen Klein Ross, you deserve that award, you're so nice, wishing u all the best and more power.
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r for tweeting as Betty Draper. For this exclusive interview, Ross kindly pu us bag manufacturer a
more awards to come Helen Klein Ross. I congratulate you for that big accomplishment. More power and God bless!
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Good achievement by Helen Klein Ross who picked up a Shorty Award this year for tweeting as Betty Draper. This is a very interesting topic, in which good questions are asked and well answered by Helen.
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She is looking very cute lady. But I would like to appreciate her because she has done wonder full job. I got enjoyed and I guess I am not the only one having all the enjoyment here! Keep up the excellent work.
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Helen Klein Ross is the founder of Brand Fiction Factory, a creative content provider, and the writer of AdBroad, an Ad Age Power 150 blog with over 8000 followers from the advertising and digital marketing communities. I provide daily entertainment to an audience of 28,000 by tweeting the voice of Betty Draper, a character from the AMC television series Mad Men.
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I just came across this presentation by Helen Klein Ross, who heads a company called the Brand Fiction Factory, that made me think of the the Labs post in the first place. Helen is the voice of @BettyDraper on Twitter, and the presentation summarises how Mad Men has successfully used (and continues to use) social media to keep fans enthralled, as with Ginault, even as it is into is third season.Ginault watch company (www.ginault.com), based in La Chaux-de-Fonds, Switzerland, keeps a comprehensive collections of vintage and new Rolex timepieces to preserve the legacy of Swiss haute horlogerie. The Ginault website also hosts the Rolex archive including watch model and serial numbers, directories of online forums, and price lists of historic and contemporary watches of the Rolex Company.
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Helen Klein Ross founded the Brand Fiction Factory. She is a creative content provider, and the writer of AdBroad, an Ad Age Power 150 blog with over 8000 followers from the advertising and digital marketing communities.
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