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Following in the footsteps of Carri Bugbee who won a Shorty Award last year for tweeting as Peggy Olson, Helen Klein Ross has picked up a Shorty Award this year for tweeting as Betty Draper. For this exclusive interview, Ross kindly put her daily trips to the '60s aside to talk about her success as @BettyDraper. All answers are 140 characters or less...of course.
Q: What made you want to start tweeting as Betty Draper when your background (as a female copywriter) sounds more like Peggy's?
A: Before I was a real life Peggy Olson, I was Sally Draper growing up in suburban 60s. Loved the idea of giving voice to housewives of the era
Q: How often do you tweet?
A: I try for at least once a day. Hardest part of a Twitter presence isn't setting it up but keeping it up. As companies are learning.
Q: Does writing for Betty transport you to the Mad Men era?
A: Actually, it's made me focus on brand opportunities today which I'll be talking about next week at SXSW with @Roger_Sterling aka @bissell.
Q: How do you keep completely in character as Betty?
A: I watch shows with a laptop and record bits of dialogue in a file that also contains character insights from this blog and Basket of Kisses.
Q: You currently have over 24,000 followers. When did the Twitter account get its greatest influx of new followers?
A: It's a steady build but follow-ship increases during hosted twitter events like parties and the tweaser we did the nite of Season 3 premiere
Q: Do you know Carri Bugbee, last year's winner for @PeggyOlson?
A: Yes, Carri and I began talking by phone when Mad Men on Twitter first became a phenomenon.
Q: Other than meeting Grover, what was the best part of the Shorty Awards?
A: Getting to chat with so many innovative tweeters. Had fun sitting between @FrankAdman and @ComcastBonnie. We joked we sat in the lucky row.
Q: Why do you think you won in the Innovative category?