The Mad Men Fashion File - Looking Good While Acting Bad
It's always maddening to see characters you care about make decisions you hate. But it's even worse when they look so good while they make those bad choices. That's essentially the vibe for Episode 7, in which we watch our beloved Mad Men characters lie, cheat, flirt, dodge and suffer... all while inspiring us to wonder: "Wait, where can I get that dress?"
So let's get to it. Maybe the most arresting wardrobe image comes at the beginning, when Don wakes up rumpled (and in a pool of blood). Five seconds later in flashback, you see him putting on his armor -- the starched white shirt, the shined shoes, the tie that practically zips itself into place. We know soon enough, this perfect shellac will crack. For now, it's so coolly collected or to borrow a phrase from Rachel Zoe: "It's bananas."
Betty, too, looks amazing -- first in her wrap-top and slacks, then in a boatneck dress that emphasizes her post-baby perfection and also echoes a print that's familiar to '60s buffs -- that of Warhol's silk-screened flowers. Yes, those come along later, but you can't deny that despite Betty's conventional role as a housewife (or as her late father called her, "a house cat"), her clothes are consistently the most progressive when it comes to hinting at future trends. The coupling of the white lace gloves with the modern print of the dress was especially exciting.
The Hermes scarf that Duck Phillips gives to Peggy is also a bit ironic, since we've seen that accessory before -- on Betty, horseback in Season 1. For Betty, that scarf is just another piece of a routinely enforced perfection. For Peggy, it possesses the same danger as Desdemona's handkerchief in Othello. And maybe in a bit of lewd foreshadowing, Peggy's moved her accessories from her neck to her body. In her first outfit, a plaid A-line dress, there's a giant bow sitting just above her womb. In her second outfit -- which looked a lot like one of Marc by Marc Jacobs' stewardess-inspired jumpers from his Spring '08 collection -- there was a belt neatly snapped at her hips. Let's face it, this was the cutest and most structured that Peggy has looked all season, which made it all the more shocking when she let Duck tear her clothes off.
The idea of right-clothes-wrong-time happens a lot in this episode: Betty's in a white eyelet tank when she sternly discusses her financial future with Don; Miss Farrell's dress is both sweet and modest in that eclipse scene during which she insinuates too much; teen robber Sandy's checked shift is a harbinger of mod while also looking a lot like a demented Girl Scout uniform. And as we learned in last week's episode, and are reminded at the beginning and the end of this one -- a little blood can ruin everything.
One last thought: The plaid shirts and fly-fishing fedora worn by the fathers during the eclipse? You can buy them now in any Urban Outfitters, and many 19-year-old boys with shaggy haircuts and neon headphones are doing exactly that. Another option: Steal them, as I used to, from your grandfather's closet.












Betty's dress was incredible! Was this vintage or made for the show? I'd love to get my hands on a copy!
That floral print dress (at the bakery) and the one she wore in her caterpillar hallucination/dream were the most gorgeous Betty's ever worn, IMO.
She reminds me so much of (the original) Barbies, who we all know had the best wardrobes in the world!
By Anonymous on September 30, 2009 9:16 PM
Her dress was gorgeous and yes my focus went to it for a few moments along with saying out loud, which I've done several times watching MM, re Betty
"God she's beautiful"
From my memory the style of that dress is
very 60's - I was also aware of her hair style
and those gloves - Betty sure dressed up to see
...forget his name.
Loved the plaid shirts because they reminded me of my Dad. When we moved him to an assisted living home, my sister found a blue plaid one at the Goodwill and gave it to him and he wore it all the time .... aah the good memories this show gives me.
.....Hey, Chelsea. Long time no see.
The "even better" dress was in the fainting couch scene.
The dress Betty wears in the bakery scene is one of the most beautiful I have ever seen. And those delicate embroidered gloves with it... sigh.
I don't like Betty, but January Jones is absolutely gorgeous. LOVE her clothes on this show.
I have that same dress in the Auburn, AL store location!!! WOW! I must say GREAT choice Mad Men costuming department!
Yeah, Chelsea...missed ya...how's your Mom?
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Last night, Bet's was wearing the most fabulous floor length flowered dress after the Rome trip...I need some details on that beauty!
Rhoda
I agree with Rhoda - god that dress was amazing but I don't think it was floral - looked like a Pucci print.
How I would KILL for the "Psychedelic" (for lack of a better term), colorful, loose dress Betty wore after returning from Rome.... where can I get one????? I just couldn't take my eyes off the dress!!!! Anyone?
Right, a sort warmer tones Pucci print, floor length dress. I'm glad I'm not the only one who was floored by it. Maybe together we can detect it somewhere!!!!
What killed me what Betty's first order of business in Rome was making a hairdressing appointment. When she strutted into that restaurant with about 2 feet of hair piled atop her head, I almost fell off my chair -- very iconic 60s look.
If only Betty didn't smoke so much! Her crazy father was right: she'll pay for the smoking later in premature wrinkles.