So Peggy was right. They should be marketing it directly to women as a weight loss aid. Don, you should listen to your protege!

Well, considering that Debbie Drake's catch phrase was "Keep Slim, Keep Him", I'd say Don was pretty on the money too.

Thanks I was wondering ...I had never heard of Patio before

Thanks for this! How interesting that it was renamed Diet Pepsi.

Don will eventually learn to listen to Peggy.

It's funny how little advertising has changed. Today most products are still sold the same way: Product X will make you 'better' (i.e. slimmer, whiter teeth, clearer skin, shinier hair, etc.) and/or they will make you irresistible to men/women. We're still falling for it, so I guess if it ain't broke, don't fix it!

Hi Clayton, it's good to see you again!
Thanks for the information. I lived up North in Cleveland, Ohio in 1963 and don't recall seeing Patio, but I do remember Tab and didn't care for it one little bit.

Anyone know what kind of sweetner they used? I don't drink sods at all, diet or otherwise. Too much sugar in the regular stuff, and too much "funky stuff" in the diet stuff.

Probably saccharine, but I am only guessing. I remember people carrying those little bottles full of those teensy little saccharine pills and dropping one or two in their coffee, tea, etc.

I know that was an artificial sweetener in the '60's, but have no clue if it was used in Patio or Tab or any of the soda diet drinks. I remember the brand name Sweet n Low (still around?)...which I think is saccharine, but, again, guessing....anyone know/recall for sure?

.....Here's a quick history.....
http://hubpages.com/hub/Artificial-Sweeteners-A-History

I guess they all have their drawbacks. Has anyone heard the one about Aspartame causing Alzheimer's? Or was it Parkinson's.....

(.....what was I saying?)

Thank ya, Dry!

Well, I guess I'm safe (til the next "study" comes out anyhow) ~~

I use Splenda ~~ it's in the cup of Constant Comment tea I'm sipping right now...delicious....it's a blend of sweet orange, spices and......uh......a blend of........hmmm.....what was I saying??

Dry, you rock on the research!! I love learning about this stuff!

I remember as a kid back then my mother ordering a Tab with chocolate syrup. It never made much sense to me. We went to lunch the other day and she does the same thing, this time Diet Pepsi w/chocolate syrup! LOL!

As somebody, among many, who is extremely sensitive to any artificial sweetener, ew. I had never heard of Patio, either.

Don will learn to listen to Peggy eventually. Anyone ever have a hot Dr. Pepper with lemon? I guess you would have to order Tab with chocolate syrup. It would probably mask the taste. I've recently tried the Pespi and Mountain Dew Throwback, the one with actual sugar. It's not as heavy. Until somebody tells me I'm diabetic, I'll only use real sugars. Artificial sweeteners are not actually healthy. I guess it would be the same with the Lucky's: "Four out of five dead people smoked your brand." LOL And this coming from a 20 year Camel smoker, too. ;)

What I loved about the whole Patio incident was how the MM team are using a little postmodern irony when Peggy says that if it's a diet drink aimed at women then they should be using a female fantasy as opposed to a male one. 25 years later, Diet Coke did exactly that when it brought in the ads with the male "piece of meat" for all the girls to drool over. And what happened? Diet Coke (which is aimed at women) and its sales went through the roof and have remained so ever since. A little empowerment goes a long way. Well done Wiener & co. It's knowing, but not too knowing.

Why would Diet Rite, Tab, and Patio have gotten the notion that diet sodas should be distanced from their caloric counterparts? It just seems so counter-intuitive.

I agree. When they switched the name from Patio to Diet Pepsi, they had a campaign : "Pepsi, either way", advertising them side-by-side.

BTW, I'm enjoying a grape Diet Rite sweetened with Splenda!

I have no brilliance, just a link to a frightening TV ad for Tab:

http://www.youtube.com/watch?v=pkpFmFTXakY

From the "1970s".

The original sweetener was cyclamates (sometimes combined with saccharine) which was banned in 1969. (based on research that no one has been able to duplicate) It tasted much better than other artificial sweeteners.

Yes....cyclamates were used. BEST tasting artificial sweeteners around. These are still used in Canada, by the way, for some products.

All these artificial sweeteners are harmful. Splenda has its pitfalls, too. Aspartame is probably worse than Cyclamates ever were. (See http://www.rense.com/general33/legal.htm and http://www.naturalnews.com/026849_aspartame_health_Donald_Rumsfeld.html for starters.) Best bet: eat natural foods and wean yourselves off sugar and artificial sweeteners.

Well, just can't help myself here....but this is a must-see: http://www.youtube.com/watch?v=PYSyJoNDf3E

Sound: OMG! That old Tab spot was scary, creepy, and oh so eeeeeeewwwwwwww!

Pepsi phased out the other Patio flavors by the 1970s because soda consumers were primarily interested in brand-name products.

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Patio Diet Cola, it's really a great drink!
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Yes....cyclamates were used. BEST tasting artificial sweeteners around. These are still used in Canada, by the way, for some products.
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