Even ad guys need a marketing push now and then so here's to the Season 3 promotional imagery -- that's key art, in industry slang -- which starts appearing today on bus shelters, billboards and magazines near you. Check out the accompanying video for a behind-the-scenes look at how the campaign came to be and how the artwork was created to accompany it. (After you take a look, feel free to share your interpretations and thoughts in the comments section below.)

Don't forget: Mad Men returns to AMC on Sun., Aug. 16, at 10PM | 9C. You can also watch a new trailer here should you need any convincing about the show's seductive qualities.