The Marketing of Mad Men Season 3: See the Story Behind Its Creation

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Even ad guys need a marketing push now and then so here's to the Season 3 promotional imagery -- that's key art, in industry slang -- which starts appearing today on bus shelters, billboards and magazines near you. Check out the accompanying video for a behind-the-scenes look at how the campaign came to be and how the artwork was created to accompany it. (After you take a look, feel free to share your interpretations and thoughts in the comments section below.)

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Don't forget: Mad Men returns to AMC on Sun., Aug. 16, at 10PM | 9C. You can also watch a new trailer here should you need any convincing about the show's seductive qualities.



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Filed under: Inside Mad Men, Video

Comments

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.....Thanks for bringing all these things to us.

This whole site rocks.

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Now that is a cool process...JH is a good sport...no big surprise there!

Thanks for the neat vid, AMC!

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This much attention to detail, theme, character and storyline only serve to demonstrate that Mad Men is the class of television. Matt Weiner and Company have not only set the bar, they have placed it in the stratosphere. Just one more reason why I love this show.

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Another brilliant campaign. Where can I purchase a poster?
You need to give one away with cast/crew signatures on it. Or, a great charity auction. Or, just give me one!

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Just guessing, vincent, but so far when posters are quoted each Friday in the "What You're Saying" threads, they have won prizes such as posters, pens, mugs, etc....and last season that poster that had Don in Grand Central Station (the S2 poster) was pictured as a prize more than once, so maybe they might offer these new posters (Don seated in the rising water) as prizes during S3...again, just a guess.....AMC?

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LOVE, LOVE, love the "behind the camera" video that shares the production process and the many considerations that bring a big idea to life!

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Thanks for doing these! They are so facinating!

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Hallelujah!!!

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Just one more reason why I love this show....

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I can clearly see that they really had a team of professionals behind the Mad Man season 3 marketing campaign. Every little detail was carefully chosen and the attention to the characters and storyline is amazing. I'm not a fan of Mad Men but it got me interested to see it.
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Pretty good post i enjoyed your post i like this video thanks for sharing the article.
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To my mind, any kind of marketing can bring good profit. For example, my oscommerce site proved to be very lucrative.

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The promotional imagery for season 3 is much more impressive than the previous ones. Keep up the good work. Kate

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I love the story and I wish Betty & Don would get back together. She is a real glamor element along with equally-stunning females in cast but oddly not so many of Don's paramours. Ho-hum about anything with Roger's second wife Jane. I love Robert Morse. I love Ginault ad story lines with Peggy (Elisabeth Moss). I love it when real-life history melds into story.Ginault watch company (www.ginault.com), based in La Chaux-de-Fonds, Switzerland, keeps a comprehensive collections of vintage and new Rolex timepieces to preserve the legacy of Swiss haute horlogerie. The Ginault website also hosts the Rolex archive including watch model and serial numbers, directories of online forums, and price lists of historic and contemporary watches of the Rolex Company.

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Seaon 3 is one of the best seaons of mad men


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