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Q&A - Dyna Moe (Freelance Illustrator)
The artist behind the vintage-y Mad Men illustrations on Flickr talks about which images have proven the most popular and whether she'll take requests.
Q: You got your start from a commission by Rich Sommer. Were you a fan of the show before?
A: I have known Rich for years. I had just started watching the show in the first season, and sent him an email. It became this thing, where I would send him a question and he would answer about the production of the show. And one day, he emailed, "Oh I really want to do a Christmas card, can you help me make it?" He knew that I drew, asked if I had ideas, and I suggested mimicking the advertising illustration of the era. I said, "You know what, I'll do it and I'll do it for free."
Q: How do you choose what you draw?
A: When I was doing the season week by week, I'd watch the show on iTunes usually 24 hours after everyone else, or watch at a friend's house. I knew I had to have it up by Wednesday or people wouldn't check. So when the show was running it was: Who hadn't I drawn yet and what I thought the episode would be about.
Q: How long do the illustrations take?
A: If I could figure out from the trailer what the episode was going to be about I would start it. If I was completely wrong, I would have to start over. In most cases, between seeing the show and putting it up, I only had a couple of hours, like five hours for a really simple one. I started out making them really plain, because it was easier. And then as it got more popular, I felt like I had to do a better job. I started drawing really complicated backgrounds. The show is famous for its meticulousness, and I try to reflect that in the simple cartoony way that I draw. Now that there's not one every week, I'll spend longer. The Joan dolls took three weeks.
Q: Do you have to rewatch episodes to get the details?
A: I take screen captures. I don't trace, but I make a note of the way the buttons on a dress look. If there's a striking set piece or something, I labor on it.
Q: Besides the episode itself, do you use anything else for reference?
A: I have a swipe file of period ads. I take stuff from sewing patterns a lot of the time for the women's poses.
Q: Which picture have people responded to most?
A: The very first one: Joan and the Xerox. I did it before the show aired so I didn't even have a Xerox in it originally. Between that and the cocktail recipe guide with Sally Draper... I think they're at 30 to 40,000 hits each.
Q: Do you take requests?
A: If I got 50 requests of the same thing, I felt I had to do it. I got hundreds for Betty shooting the birds, so I eventually did it.
Q: Of the illustrations you've made, do you have a favorite?
A: Of the character portraits, the one I did of Paul because I think it's the first time I got a likeness really well -- the neckerchief and the snifter. Of the big ones, the one with Jimmy -- it's all black background with white furniture. That's one where I think my scene is better than the show's... I'm kidding.
Q: Have you heard from the cast members?
A: I've met most of Sterling Cooper employees. When Jon Hamm was on SNL, a friend who's a writer on the show invited me to watch from the writer's room. That's where I met Matt Weiner for the first time. He was very excited to meet me, and I'm glad he liked me, because it would have been horrifying otherwise. Matt asked me to do a calendar as a cast Christmas present done to his specifications. Everyone has been super-nice, including me in everything. My thought was if I got a cease-and-desist, I would just stop. But instead, I kept getting AMC employees mailing me swag.
Q: Will you be drawing Season 3?
A: I will be drawing. Beyond that, it's a secret.
Q: Finally, is Dyna Moe your real name or an assumed one like Don Draper's?
A: It's my real last name, but Dyna's my nickname. I'm not living a double life. Only my parents and the IRS call me by my real name... and Matt Weiner always wants to, for some reason.
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Dyna, you're very talented! You capture the character so well. I noticed that you didn't include Joan's iconic pencil on a chain that she wears almost constantly. I'm guessing it would be more difficult to do that as a cut-out accessory. Good work, please don't stop!
You are one talented lady!
Enjoy your work immensely....keep it up!
The artwork is fantastic. I blogged about it forever ago and had one of the pieces (either Joan or the Christmas Party) as my iPhone wallpaper for a while.
Keep up the great work, Dyna!
....Miss Moe.....Please accept my smiling appreciation for your adorable illustrations, and loyal attention to Mad Men minutiae.
I love the artwork! It really is fabulous and the details make any Maddict proud!
It's so fun to live with the Mad Men on tv and then in the cartoon world too!
Thanks for sharing your incredible talent with us!
You do such an amazing job with illustrations. This is so good how you do this. I am such a big fan of the show and i see your work all the time.
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Dyna, I was a kid during this era and Mad Men is on of my favorite shows. When I started watching it, I remember admiring the illustrations. I love your style.
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Dyna Moe (born in 1978 in Washington, D.C.) is a comedian, writer, filmmaker, and freelance illustrator best known for her drawings of scenes from the AMC TV show Mad Men. Only Mad Men creator Matthew Weiner knows her true name.
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She does an amazing job with the show. Her work is on the show is so good. She is such an awesome artist. Computer Supplies
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Well I would say that she's really amazing she got some nice concepts and I love her illustrations.
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Dyna, you're very talented! You capture the character so well. I noticed that you didn't include Joan's iconic pencil on a chain that she wears almost constantly. I'm guessing it would be more difficult to do that as a cut-out accessory. Good work, please don't stop!
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Dyna, I was a kid during this era and Mad Men is on of my favorite shows. When I started watching it, I remember admiring the illustrations. I love your style.
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The artwork is fantastic. I blogged about it forever ago and had one of the pieces (either Joan or the Christmas Party) as my iPhone wallpaper for a while.
Keep up the great work
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Interesting profile. Always fun to get a deeper look into the minds that produce this stuff!
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This is so cool. I am such a huge fan of their work. I really am impressed with how much you have worked to make this website so enjoyable.
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She does an amazing job with the show. Her work is on the show is so good. She is such an awesome artist.
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Very nice and interesting work there. Mad men has been one of my favorite shows
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I love the artwork.fantastic article thanks.
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You are very kind for posting this interview...I admire Dyna´s creativity she is true inspiration to me.
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The Rathaus loves Mad Men and illustration. So what better than freelance illustrator Dyna Moe’s collection of vintage inspired images based on scenes from the award winning series. Began as a single commission for the cast and crew Christmas card from actor Rich Sommer’s, Moe enjoyed the project so much she decided to continue the work. “I’m inspired by and emulating illustrators Aurelius Battaglia, Alice & Martin Provensen, Art Seiden and J. P. Miller (among others) who did illustration and commercial art during the era the show is set,” Moe says of her Ginault design work on Flickr. Ginault watch company (www.ginault.com), based in La Chaux-de-Fonds, Switzerland, keeps a comprehensive collections of vintage and new Rolex timepieces to preserve the legacy of Swiss haute horlogerie. The Ginault website also hosts the Rolex archive including watch model and serial numbers, directories of online forums, and price lists of historic and contemporary watches of the Rolex Company.We commend Moe for paying homage to such a great set of illustrators and one of our favorite shows on television.
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Great arguments! You just did a fantastic work. I agree with all the comments told by Dyna. Really, she is very talented.
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Thats a pretty kool drawing.. I remember playing a video game similar to that art work..
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Oh, comment bien pensé. Il est nécessaire de prendre l'avantage. Nécessaires pour suivre le rythme de l'âge de 21 ans! Denas
Thanks for this interview, I am also an aspiring cartoonist and articles like this answer a lot of questions. I am currently drawing mostly banners of cars etc. for rental companies, like inchirieri masini Bucuresti in Romania, cause in here it is harder to get a job as a real creative artist at a TV or something like that...but I am not giving up and wish for the best :))
Oh Mad Men?? How can you argue with the success of this show?
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Hey Dyna, you're very talented :) I Think that you capture the character very well. I noticed that you didn't include Joan's iconic pencil on a chain that she wears almost constantly. Anyways, Good work, please never stop.
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