Mad Men Season 2: The Evolution of an Ad Campaign
The artwork for a multi-million dollar ad campaign doesn't come together overnight. When AMC's marketing department began to prepare their campaign for Season 2 of Mad Men, they commissioned dozens of designs for their key art and spent weeks poring over details before arriving at a final concept.
In our new photo gallery, "Mad Men Season 2: The Evolution of an Ad Campaign," AMC's Senior Vice President of Marketing Linda Schupack offers a guided tour through the process to its end result -- an iconic image of Don Draper in Grand Central station that will be appearing online, in print, and in outdoor advertisements across the country over the coming weeks.
Wow...just like everything else connected with Mad Men...class all the way. Bring on July 20 (marathon) and especially July 27 (premiere)!!!!!!!
If this picture doesn't lure in new viewers, I don't know what will!! I could see this and many other MM photos hanging in an art gallery (maybe not hanging after many people buy them up). Jon Hamm sends that "provocative and confident" message to viewers just by his gaze. He sends me back four decades instantly and keeps me there for the entire show. AMC you have a winner here and thanks for pulling out all the stops. You continue to keep us speechless with advertising like this photo (you modern day Mad Men, you). We are awe-struck with all you do with Mad Men!! Thank you
From one of your biggest fans!! :o))
It's a fantastic image of the classic businessman. I'm glad AMC is heavily promoting Season 2 of Mad Men (hey, it IS about advertising). The show warrants all the exposure they can give it. It is simply superb on every detail.
LOL when Don mentions the "features/benefits" comment a few times in the series. Pretty soon he'll be saying "ask for the sale". Takes me back to all those sales training workshops we had to attend. Hope it never gets as far as "branding" - the catch-phrase of the '90s. I start to get nightmares!
I'm not sure about this, but weren't the windows of Grand Central Station still covered in blackout paint from World War 2 in 1961/62? If so that's a big historical anachronism since Don wouldn't be able to be lit like that.
They make it sound like doing these graphics were so hard. They aren't. I do that every day in my line of work on the computer.