This Sunday's New York Times Magazine devoted its cover and an extensive feature story to the show and its "genius" creator Matthew Weiner.  The author of the article, Alex Witchel spent three days trailing Weiner on the Mad Men set as he auditioned new guest actors, presided over rehearsals, and revised scripts.

The article recounts how the drama landed at AMC after having been passed over by other networks, characterizing it as "one of those stories that give underdogs of all breeds in this town a reason to get out of bed in the morning."   Witchel also covers everything from Weiner's fastidious attention to period detail to his ferocious desire to keep plot spoilers from escaping the set. 

One detail which Weiner did allow to be published was the fact that the show picks up in 1962. "It's too much of a soap opera to pick up with the next month," Weiner said, explaining his decision. "There's more storytelling in moving ahead and taking a season to find out what happened."