Reg Seeton, creator of The Deadbolt, brings years of experience to the table. His journey online started, as many do, while he was working at a coffee shop in the '90s. One of my co-workers was writing for the Web and asked if I wanted to join the team," he explains. "I had no idea I was joining one of the most popular entertainment websites online [Coming Attractions] at the time." Now, several years and sites later, Seeton hopes to make The Deadbolt equally successful.

What makes the site unique? The Deadbolt takes the time to tell the story. It locks it down. While other movie sites seem determined to cover everything, no matter how insignificant, the site focuses on what has merit and then covers it with the respect it deserves. "Sometimes it takes going through 10 different writers to get the one you need," says Seeton. "If it's just shtick, then the content is secondary to someone's ego. I see it all the time... people working really hard to try and do it -- trying to be cool, trying to be clever-- and the content gets lost for the sake of the voice. It waters down the whole industry."

Two recent features showcase his team's ability to balance creativity and humor with substance. Trailer Tracking, mentioned in USA Today, explores the good and bad of upcoming movie trailers; Movie Matchmaker, pairs writers with titles, "in the hopes of inspiring movies that kick way, way more ass than an umpteenth adaptation of Great Expectations," says contributer Tom Burns. In a recent installment, writer Brian Tallerico went to great lengths to explain why Dean Koontz's Odd Thomas should be made into a movie and then made the case that Alfonzo Cuaron (Children of Men) should direct.

Here's hoping Hollywood is listening.