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AMC Breaks Bad by Parodying Controversial Outerwear Ad in Times Square
A different sort of "White House" resident will be getting some play in Times Square this month, even though a controversial outerwear advertisement in which a certain Leader of the Free World was featured is due to be taken down. Its replacement -- a new and edgy ad from AMC -- features Walt White, the chemistry teacher turned drug kingpin from the network's Emmy Award-winning series Breaking Bad, the third season of which premieres on Sun., Mar. 21 at 10PM | 9C. (Click here to view photos of the billboard.)
Decked out in black jacket against the backdrop of the Great Wall of China, series star Bryan Cranston dresses things up with the latest in gas mask headgear, the most critical accoutrement in the drug-making biz. The tag line on AMC's version, "Getting Away With It Since 2008," references the first season the series debuted.
"Breaking Bad's Walt White is Mr. Chips, but he's taken a wrong turn along the way and turned into Scarface," says Charlie Collier, President of AMC. "This was an irresistible opportunity to get attention for a critically acclaimed and award-winning series."
For the full story on the billboards, check out the Associated Press article running in the Washington Post and other publications.
Note: Charlie Collier's quote has been updated to correct an editing error.
Features
Q&A - Mark Margolis (Hector "Tio" Salamanca)
Mark Margolis talks about why he was terrified of Giancarlo Esposito the first time they met and how he came up with Tio's signature twitch.
Express-News Calls Breaking Bad Best TV Show Ever; Cranston Walks Globes Red Carpet
Plus, Wired chooses Walter White as one of the best fictional scientists, and Cranston talks to Access Hollywood about working with Tom Cruise.
Video - Sneak Peek of Bryan Cranston's Appearance on The Mortified Sessions
Bryan Cranston's episode premieres Mon., Jan. 30 at 8PM | 7C on Sundance Channel.
online staff
- Mac McKean, SVP, DIGITAL MEDIA
- Drew Pisarra, VP, DIGITAL MEDIA
- Lee Dayton, SENIOR PRODUCER
- Tim Dirks, SENIOR EDITOR & FILM HISTORIAN
- John Frankfurt, DIRECTOR OF ONLINE DEVELOPMENT
- Khalilah Martin, MANAGER OF DIGITAL PRODUCTION
- Clayton Neuman, PRODUCER
- Mary Novak, DIRECTOR OF DIGITAL VIDEO
- Christopher Null, FILMCRITIC.COM EDITOR
- Ashley Shaw, MANAGER OF DIGITAL MEDIA
Shock it to them amc...
Thats too funny! I cant wait for March 21st!!!!!
Awesome guerrilla marketing!!!! I think this will raise "Breaking Bad's" profile and pique the curiosity of a lot of potential new viewers!
Dude...there's your poster for this season! Bring on the contests, so I can win one!!
Who's the Knucklehead in the weatherproof Poster? :-)
I love it! I want Walter White as Prez of the United States. He knows how to handle his enemies, can do the math on the budget, raise revenue without raising taxes, and make millions of people happy (at least temporarily).
Yeah, and Walt dose'nt go around bowing to other people too, like the Teleprompter Jesus...
Mad props, yo!
I don't like the way it looks, but hey... I don't have to worry about the beard burn. I'm sure he'll "come clean" in time for the new season Internet Marketing
Hehe is that barrack on that 1st image, wow he looks cool elearning training
The guy with that suit looks really funny indeed
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I want to have that kind of poster in my room haha :)
seriously I want one.
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Fantastic...what will the crazy people think of next?
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thanks for sharing
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Brilliant, thanks for sharing...
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Great share and how to harness the power of Guerrilla Marketing. I wonder what the response was in the end to their campaignSEO
Great Dalek impression! :)
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I wonder if Obama laughed when he saw this. Sure hope he did. Hehehe. Kate
Fantastic, we want more like this!
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That's a weird ad, you got no proof.. watches
Yes, quite so, an irresistible opportunity to get attention for a critically acclaimed and award-winning series.
Phil @ Copywriter Nottingham